In the utilities industry, where efficiency and innovation are crucial to staying competitive, Vus Com has demonstrated that adopting advanced technological solutions can have an extraordinary impact. The company began a digital transformation journey that exceeded initial expectations, not only optimizing internal processes but also significantly expanding its customer base.
The result was a net increase of 2,500 new customers in 14 months, thanks to an innovative sales strategy that made customer interactions more efficient, accessible, and autonomous. This is a concrete example of how technology, when integrated well, can address modern business challenges.
The Context: Vus Com, a Well-Established Brand in the Utilities Sector
The Vus Com company is a long-standing leader in the utilities sector, supplying gas and electricity services, with a strong focus on delivering high-quality, reliable customer service. In recent years, it has undertaken the project of digitizing its services in order to optimize sales management and improve the customer experience.
The need to update business processes emerged as a strong recommendation following a review of internal operational processes and the realization that many sales activities, especially those related to offer and quote management, were still heavily dependent on manual processes and paper documentation. This spurred the company to invest in technological solutions that would help take business to the next level.
Vus Com's Digital Transformation: Apparound API Services
The introduction of Apparound was a decisive step towards modernizing Vus Com's commercial activities.
Digitalization and Document Management
One of the first areas where Apparound brought significant improvement was document management. Prior to this adoption, Vus Com had to manage a large amount of paper documentation, with efficiency, security, and resource issues related to archiving and manual contract management.
With the introduction of Apparound's platform, they have digitized contractual documentation, eliminating paper and reducing costs for printing and physical document storage. This change had dual benefits: on one hand, it improved operational efficiency, and on the other, it responded to a growing demand for more ecological solutions, with a positive impact on the company's sustainability.
Advanced Sales Tools and Customized Quote Configuration
One of the main advantages Apparound offered Vus Com was the ability to create complex, customized quotes. With the software, sales reps can give customers tailored proposals based on their specific needs in real-time. Additionally, the sales force was able to manage up-selling and cross-selling activities more effectively, significantly increasing sales opportunities.
Sales Automation and Monitoring
Beyond quote creation, Apparound also introduced a powerful sales monitoring system. Thanks to the platform’s native integration with the company's CRM, Vus Com has gained access to real-time data on sales network performance and business activity. This provides a clear and constantly updated view of every commercial operation, from generated quotes to closed contracts.
This monitoring system also enables better management of external companies, with more accurate and secure control over agent activities, ensuring compliance and improving overall productivity. The ability to track and verify digital signatures via OTP further reinforced transaction security, giving Vus Com greater control over the quality of the sales process.
How Apparound API Services Improved Sales Strategies
Apparound API Services is a headless solution that allows for creating highly customizable sales experiences without depending on a predefined interface. This allowed the company to integrate Apparound into their systems, like their website, and tailor the interface and processes to their business needs without affecting their brand or user experience.
This change was both technological and cultural. The ability to generate customized quotes in real-time, without direct interaction with a salesperson, introduced a self-service strategy. Immediately, this improved Vus Com's ability to attract a younger audience that’s eager to obtain personalized offers autonomously, 24/7, without needing to speak with an agent.
The adoption of the Apparound CPQ platform has also improved transparency and response time for customer requests, aspects that are fundamental to attracting a dynamic, younger clientele. Personalizing offers and allowing customers to act independently made their experience smoother and more satisfying, boosting loyalty and reducing support needs.
The Results: Operational Efficiency and a Larger Customer Base
In addition to expanding its customer base, the introduction of Apparound brought other concrete benefits:
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Decreased use of paper: thanks to process digitalization, paper documentation has been cut by 80%, with significant benefits in terms of sustainability and efficiency.
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Increased operational efficiency: with real-time monitoring of external agencies, combined with secure signature management via OTP, productivity has increased by 15%, improving compliance and reducing the risk of errors.
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Better quote management: thanks to the ability to create customized offers autonomously. With the integration of Apparound API Services on the corporate website, customers can now get quotes more quickly without assistance from the sales team. This has reduced waiting times and improved customer experience.
Conclusion
The case of Vus Com is a clear example of how adopting digital sales tools can be a decisive lever for the future of companies, allowing them to respond to the needs of an increasingly dynamic, technologically advanced, and demanding public seeking fast and personalized solutions.
