Product bundles in Apparound’s CPQ are designed to optimize the sales process by combining multiple products or services into customizable packages that facilitate configuration and improve sales operation efficiency.
A CPQ bundle is a group of products sold together as a single package, which can be selected by a seller or customer during the creation of a quote. This approach increases the perceived value to customers and encourages the purchase of multiple items.
Thanks to configuration rules within the CPQ software, it is possible to ensure that the bundled products are compatible and sellable together. As a result, CPQ bundles reduce quoting errors and ensure that product configurations are submitted for order fulfillment.
For sellers:
Sales efficiency: Bundles improve the efficiency and accuracy of quotes by applying business logic during product configuration and quote generation.
Error reduction: Automating the bundling process reduces manual errors, such as incorrect counts or inaccurate prices.
Increased deal value: Automated pricing mechanics protect profit margins and limit unauthorized discounts, often increasing deal value through CPQ-driven upsell and cross-sell
For buyers:
Enhanced purchase experience: CPQ bundles offer a smoother customer experience, ensuring correct product configurations and avoiding delays in order fulfillment.
Time and money savings: Purchasing bundles allows customers to save time and money by obtaining all necessary components for implementing a solution or service.
Static packages: These are predefined packages of products and services that cannot be modified by customers, with a fixed price and no adjustment options.
Configurable bundles: These allow users to configure packages of products and services within predefined rules to avoid invalid configurations.
Nested bundles: Bundles within other bundles, enabling the creation of complex product structures and pricing models.
Virtual bundles: Containers for other products, without an associated direct price.
Dynamic bundles: These allow sales representatives to choose from a list of pre-approved options, simplifying the management of evolving or growing bundles.
Using CPQ software for automated bundling enables companies to create, manage, and distribute dynamic product bundles that drive additional sales. This software guides sales representatives through the process of creating a sales quote that automatically includes the correct bundle based on customer needs.
Apparound offers a powerful CPQ tool that allows for efficient and personalized product bundle creation. It is possible to quickly configure bundles, set pricing rules, and apply specific discounts for each bundle. Integration with Apparound’s CRM facilitates tracking of bundle sales, allowing for pricing strategy adjustments based on sales performance. This approach not only improves operational efficiency but also increases customer satisfaction through simpler and more transparent purchasing processes.
In industries such as manufacturing and telecommunications, the implementation of Apparound CPQ with product bundles enhances efficiency, reduces errors, and boosts customer satisfaction. CPQ helps manage complex configurations and respond quickly to customer requests, improving the company's competitiveness and agility.
Product bundles in Apparound’s CPQ are designed to optimize the sales process by combining multiple products or services into customizable packages that facilitate configuration and improve sales operation efficiency.
Creating a bundle with Apparound’s CPQ is simple: select the desired products, define configuration rules, set prices, and apply any discounts. The system guides the user through each step to ensure a consistent and well-structured bundle.
Using product bundles allows sellers to offer customized packages that better meet customer needs, increase sales efficiency, and improve quote accuracy.
Customers benefit from a simpler and more convenient buying experience, saving time and money by purchasing preconfigured packages that meet their specific needs.
Apparound offers a variety of bundles, including static, configurable, nested, virtual, and dynamic bundles, each designed to meet different business and market needs.
Apparound’s CPQ allows for the definition of specific pricing and discount rules for each bundle, ensuring consistency and accuracy in quotes. It is possible to apply percentage discounts, tiered discounts, and special promotions automatically.
Apparound’s CPQ is particularly useful in manufacturing, automotive, telecommunications, healthcare, high-tech, and retail sectors, where complex configurations and customizations are essential to meeting customer needs.
