What happens when marketing e vendite teams are misaligned? How do marketing strategies affect the relationship between salesperson and customer? To achieve the best results, both functions need to work together and have the right tools at their disposal.

This infographic illustrates why it is important to correctly align sales and marketing. You can find out more in detail:

• What happens if marketing and sales do not work in synergy
• What KPIs are common to marketing and sales
• The 4 best practices of Smarketing